Marketing Strategy, Product Marketing, & Global Omni-Channel Digital Marketing
A distinctive brand with compelling messaging, and an efficient marketing strategy with targeted integrated lead generation, product marketing, social, and public relations are a necessity for success. Alynome provides the vision and hands-on experience to craft and implement comprehensive marketing solutions optimized to your unique needs. Alynome delivers results.
- Integrated B2B SMB and enterprise global omni-channel digital marketing strategies and execution plans with frictionless customer journeys, efficient budgets, and detailed KPI that deliver robust growth and ROI in hyper competitive markets.
- Strong track record creating branding, messaging, value propositions, target segmentation and personas, and the complete range of product marketing including websites, webinars, presentations, demos, videos, case studies, white papers, datasheets, promotions, competitive, partner, and training.
- Engaging content marketing strategies that target different ways content can be used across the customer journey, customer experience touchpoints, and customer life cycle to deliver valuable relevant information to customer needs.
- Frictionless e-commerce that is always available, context sensitive, and helpful with finding and configuring complex products, upsell and cross sell, and reorders to increase revenue and shift order transactions to 24/7 self-serve to decrease cost.
- Email campaign strategies, target list creation and segmentation, subject lines, landing page content and call-to-action, optimization, tracking tags, opt-in and SPAM compliance, Pardot and MailChimp campaigns and analytics.
- Advanced organic search engine optimization including semantic web SEO friendly URLs, titles, headers, descriptions, on-page keywords, links, image tags, alt tags, analytics tags, ARIA tags, social tags, rich snippets, and XML sitemaps.
- Paid search engine marketing targeted PPC campaign strategy, keyword selection, placement, extensions, landing pages, Google Ads and Bing bids, RLSA, CTR and quality score optimization.
- Display ad creative, placement and retargeting reach and bid optimization.
- Website follow and share buttons. LinkedIn pages, sponsored content, group and blog content marketing. Facebook pages, content, lookalike audience targeting, website pixel and email list retargeting, and lead ads prospect name, phone and email acquisition. Twitter pages, content, hashtags, tweet automation, auto-follow and direct message automation.
- Webinar subject, presentation creation, presenter rehearsal, promotion, attendee sign-up, reminder emails, recording, website and YouTube replay, and post webinar follow-up.
- Event, conference, and tradeshow planning, budgets, booking, staffing, schedules, presentations, attendee promotion, registration, lead collection and qualification.
- Effective partner program design, recruitment, authorization, training, and co-marketing.
- Extensive evangelism, public and investor relations experience with press and analyst strategies, briefings, press releases, editorial, reviews, online communities, conferences, and associations.
- Ghost authoring the entire process including storyline, content, cover art, ebook and print formatting, ISBN, copyright, pricing, and publishing on Amazon Kindle, Apple iBook, and Google Play stores.
- Compelling angel and venture capital investor slide presentations, executive summaries, business plans, team bios, market definition and size, competitive, product definition, customer validation, business models, launch, use-of-funds, burn rate, and financials.
- Pardot, Salesforce, HubSpot, HootSuite, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Display Network, Twitter, YouTube, Google Analytics, Google Tag Manager, Google Data Studio, Tableau, MOZ, Photoshop, Word, Excel, PowerPoint, WordPress, Magento.