Marketing Services

Marketing Services - Alynome optimizes growth

Marketing strategy, targeting, product marketing, digital marketing & lead generation optimized by advanced analytics & marketing automation

Success requires marketing strategies, targeting and product marketing that delivers strong brands, messaging, call-to-action, and digital marketing optimized by comprehensive analytics and automation to keep score and guide the way. Alynome optimizes growth.

  • Marketing Strategies & Plans - Competitive integrated global B2B and B2C web and mobile digital marketing strategies with efficient budgets and detailed KPI that deliver robust growth and ROI in disruptive and hyper competitive markets.
  • Targeting - Pinpoint target segmentation and persona definitions, messaging, and value propositions (features, advantages, benefits) to optimize attention, relevance, quality score, lowest price, CTR and conversion performance.
  • Branding & Product Marketing - Strong brands and product marketing including websites, infographics, demos, presentations, datasheets, case studies, blogs, whitepapers, FAQ, competitive, partner and training.
  • Email Marketing - Email campaign strategies, target list creation and maintenance, opt-in and CAN-SPAM compliance, email subject and creative, landing page content and call-to-action, optimization, MailChimp and Constant Contact campaign analytics.
  • Search Engine Optimization - Organic search engine optimization with SEO friendly URLs, titles, headers, descriptions, social tags, location, on-page keywords within content, image names and alt tags, link anchors, rich snippets, XML sitemaps, and Google Webmaster Tools to increase page relevancy and SERP rank.
  • Search Engine Marketing - Paid search engine marketing PPC campaign strategy, ad group keyword selection, placement, ads and extensions, landing pages, AdWords and Bing bids, RLSA, CTR and quality score optimization.
  • Display Marketing - Ad creative, GDN and Criteo placement and retargeting reach and bid optimization.
  • Social Marketing - Facebook pages, content, targeting, retargeting, email list uploads, lookalike, lead ads and placement. Twitter pages, content, hashtags, automation, share buttons, auto follow and direct message. LinkedIn group and blog content marketing.
  • Analytics - Adobe Analytics (SiteCatalyst), Google Analytics and Tableau omni-channel analytics into traffic, engagement, landing page A/B and multivariate optimization, conversion and attribution.
  • Digital Marketing Automation - Adobe, Salesforce and HubSpot digital marketing automation personalizing and optimizing email, content marketing and lead generation, qualification and nurture follow-up.
  • CRM - Salesforce Sales Cloud CRM lead capture, rule, queue, funnel, workflow, role, assignment, follow-up, AppExchange, dashboard, and report customization and administration.
  • Books - Ghost authoring the entire process including storyline, content, cover art, ebook and print formatting, ISBN, copyright, pricing, and publishing on Amazon Kindle, Apple iBook, and Google Play stores.
  • Webinars & Conferences - Complete webinar, event, conference, and tradeshow planning, booking, staffing, presentations, attendee promotion, registration, and lead qualification.
  • Partner Marketing - Effective partner program design, recruitment, authorization, training, and co-marketing.
  • Public Relations - Extensive evangelism, public and investor relations experience with press and analyst strategies, briefings, press releases, editorial, reviews, online communities, conferences, and associations.
  • Tools - Google Analytics, Adobe Analytics (SiteCatalyst), Tableau, Google Webmaster Tools, Salesforce Sales Cloud, Salesforce Marketing Cloud, HubSpot, Google AdWords, Facebook Ads, Google Display Network, Facebook Ads, Criteo, AdRoll, Moz, SpyFu, HootSuite, Social Mention, PRWeb, MailChimp, Constant Contact, Adobe Creative Suite, Word, PowerPoint, Excel.

Marketing Examples


SyncLoud Consulting

SyncLoud Consulting delivers enterprise cybersecurity unified identity management, human resource and Salesforce IT consulting. Marketing goals were to position SyncLoud as a reliable full-service solution provider, build a funnel of qualified leads with mid and large enterprises, secure three to five new prospect meetings with decision makers each week, and upsell additional services to existing clients.

Created marketing strategy, presentations, targeted AdWords paid search campaigns and landing pages to build funnel, retargeting, email campaigns to offer prospects a free consultation and existing clients new options to current solutions. Implemented MailChimp email A/B testing, Google Analytics to measure digital marketing campaign and website effectiveness, Salesforce marketing automation to personalize content marketing and nurture warm leads, and Salesforce CRM to follow up hot leads.


7 Day Health

7 Day Health develops and produces advanced nutritional supplements for private label customers. Marketing goals were to position 7 Day Health as a clean full-service provider with bulk advanced production and distribution capabilities, generate a minimum of 25 qualified leads per day, and upsell additional services to existing customers.

Created marketing strategy, targeted AdWords and Bing paid search campaigns and landing pages to build funnel, Facebook Lead Ads and retargeting, email campaigns to offer prospects a free sample and existing clients new product options in addition to current products. Implemented MailChimp email A/B testing, Google Analytics to measure digital marketing campaign and website effectiveness, and Salesforce to follow up hot leads and nurture warm leads.


PayLease

PayLease is a expense management, billing and online payments platform for HOAs and property management companies. Marketing goals were to position PayLease as a best-of-breed full-service SaaS solution, build a funnel of a minimum of 125 qualified leads per day, and ensure existing customers renew subscriptions.

Created marketing strategy, targeted AdWords paid search campaigns and landing pages to build funnel, retargeting, email campaigns to offer prospects a free 30 day trial, and remind existing clients of solution benefits and upcoming renewals. Implemented MailChimp email A/B testing, Google Analytics to measure digital marketing campaign and website effectiveness, and Salesforce to follow up hot leads and nurture warm leads.