Marketing Services

Marketing Services - Alynome optimizes growth

Product Marketing, Marketing Strategy, Omni-Channel Digital Marketing & Marketing Automation That Delivers Results

A distinctive brand with compelling value propositions and call-to-actions, an efficient marketing strategy, and targeted data-driven lead generation is a necessity for success. Alynome crafts winning branding, product marketing, SEO, omni-channel digital marketing strategies, and data-driven lead generation solutions by optimizing websites, email, search, display, social media, and content marketing with advanced marketing automation, personalization and web analytics to acquire, engage, and retain customers. Alynome delivers results.

  • Stakeholders - Works closely with all stakeholders to plan and coordinate marketing campaigns, secure new business, and ensure customer satisfaction.
  • Branding & Product Marketing - Compelling branding, pinpoint segmentation, personas, messaging, value propositions, and the complete range of product marketing including website, video, presentation, demo, case study, datasheet, PR, tradeshow, webinar, competitive, partner, and sales training. (Sample Data Sheet 1 - Sample Data Sheet 2 - Sample Case Study)
  • Digital Marketing Strategies - Integrated web and mobile global B2B omni-channel digital marketing strategies with frictionless user journeys, efficient budgets, detailed KPI, and project management that deliver robust sales funnels, growth and ROI in hyper competitive markets.
  • Search Engine Optimization - Website organic search engine optimization semantic web SEO friendly layouts, headers, descriptions, on-page keywords, alt text, internal linking, accessibility tags, social media tags, analytics tags, XML sitemaps, and link building.
  • Email Marketing - Email marketing strategies, segmentation, target mailing lists, subject, content, call-to-action, email template and landing page design, optimization, tracking tags, campaigns and analytics.
  • Search Engine Marketing - Paid search engine marketing PPC and display campaign strategy, placement, keyword selection, creative, landing pages, Google Ads and Facebook Ads bids, retargeting, quality score and CTR optimization.
  • Social Media - YouTube, Facebook, Twitter and LinkedIn social media pages, content, videos, lead ads forms, targeting, retargeting, and lookalike with update, auto-follow, direct message automation, and competitor social feed monitoring.
  • Content Marketing - Content marketing strategies that target different ways product marketing can be used across the customer journey, customer experience touchpoints, and customer life cycle to deliver valuable relevant information to customer needs to drive conversion.
  • Webinars - Webinar presentations, rehearsal, promotion, sign-up, reminder emails, recording, YouTube replay, and post webinar follow-up.
  • Marketing Automation - Pardot marketing automation optimizing prospect email lists, email and content marketing campaigns, and forms to target prospects, capture data, and automate lead scoring, assignment, follow-up, nurture, customer onboarding, and renewal notices.
  • Web & Mobile Analytics - Google Analytics, Google Tag Manager, and Google Data Studio KPI definition, reports, dashboards, A/B and multivariate testing, and data integration optimizing web traffic, engagement, and conversion.
  • Book Authoring - Ghost book authoring including storyline, outline, content, cover art, ebook and print formatting, ISBN, copyright, pricing, and publishing on Amazon Kindle, Apple iBook, and Google Play stores.
  • PR - Extensive evangelism, public and investor relations experience with press and analyst strategies, briefings, press releases, editorial, reviews, online communities, conferences, and associations.
  • Events - Event and conference planning, budgets, booking, staffing, schedules, presentations, promotions, registration, lead collection and qualification.
  • Partner Marketing - Effective partner program design, recruitment, authorization, training, and co-marketing.
  • Investor Marketing - Compelling angel and venture capital investor slide presentations, executive summaries, business plans, team bios, market definition and size, competitive, product definition, customer validation, business models, launch, use-of-funds, burn rate, and financials
  • Applications - Google Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, Twitter, YouTube, Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Pardot, Salesforce, Hootsuite, Adobe Creative Cloud, Ubersuggest, Moz, Excel, Word, PowerPoint, WordPress, WooCommerce, Magento.