Analytics & Automation Services
Data-Driven Marketing & UX Optimized by Advanced Analytics & Automation
Highly targeted data-driven marketing with user experiences personalized to each individual across all touch points is key to success today. Alynome provides the leading edge strategic, analytic, and technology experience to design and implement comprehensive analytics, optimized UI/UX, and marketing automation solutions tailored to your unique needs. Alynome leads the way.
Analytics & Automation Services Include
- Analytics Strategies & Plans - Design and implement a comprehensive analytics solution that creates data-driven web and mobile digital marketing and automation to deliver robust growth and ROI in disruptive and hyper competitive markets.
- Web Analytics - Google Analytics tag and goal setup, report customization, connection and data integration with Google Search Console and other IT systems to collect, analyze, and report omni-channel traffic, engagement, landing page A/B and multivariate optimization, conversion, and attribution.
- Tag Management - Google Tag Manager and Facebook remarketing tag strategy, setup and customization to collect detailed on-site user engagement information to optimize the UX/UI, conversion, remarketing, and attribution.
- Visualizations - Google Data Studio and Tableau interactive data visualization to uncover and understand user activity and business trends.
- Data Preparation - Data clean-up and preparation with Excel and Google Sheets to remove outlier data that skews analysis, combine data from multiple sources, and refine schema for integration that provides useful data for import into analytics and reporting platforms.
- Ad Analytics - Google AdWords and Facebook Pixel analytics to optimize keywords, campaign groups, bids, targeting, and retargeting.
- Marketing Automation - Pardot, Adobe, HubSpot, HootSuite and SocialOomph digital marketing automation personalizing and optimizing lead generation email, content marketing, Twitter auto-follow and direct messages, qualification, lead nurture and user retention.
- UI/UX Analytics & Automation - Google Analytics UI heat maps, user flows, and Google Optimize website layout and content variation testing combined with personalization automation delivering optimum user experiences and engagement.
- CRM - Salesforce lead capture, rule, queue, funnel, workflow, role, assignment, follow-up, dashboard, report customization, data integration, data synchronization, and administration.
- Analytics & Automation Tools - Google Analytics, Google Tag Manager, Google Search Console, Google Optimize, Google Data Studio, Tableau, Excel, Google Sheets, HootSuite, SocialOomph, HubSpot, Pardot, Salesforce.