Analytics Services

analytics Services - Alynome leads the way

Data-Driven Marketing & UX Optimized By Advanced Analytics That Leads The Way

Highly targeted data-driven marketing with user experiences personalized to each individual across all touchpoints is key to success today. Alynome provides advanced digital analytics strategy, KPI definition, traffic and conversion analysis, reports and presentations, project management, analytics tag implementation, A/B and multivariate testing, campaign tracking, SEO and UX optimization solutions tailored to your unique needs. Alynome leads the way.

  • Stakeholders - Works closely with all stakeholders to develop clear measurement and business goals, provide analysis presentations, and recommend optimizations.
  • Analytics Strategy - Design and implement a comprehensive digital analytics strategy that captures and measures website and data-driven web and mobile omni-channel digital marketing to fully understand user acquisition, engagement and conversion; and to guide SEO and UX optimization to deliver robust sales funnels, growth and ROI in disruptive and hyper competitive markets.
  • Website Analytics Reports - Web and mobile analytics KPI reports and presentations including traffic sources, keywords, engagement, e-commerce, historical performance analysis, trend analysis, competitive analysis, and website navigation, content, and SEO optimization recommendations.
  • Digital Marketing Analytics Reports - Digital marketing analytics KPI reports and presentations including email, search PPC Google Ads and Facebook Ads, display, partner, and YouTube, Facebook, and Twitter social media campaign tracking UTM, ROI analysis, competitive analysis, and optimization recommendations.
  • Analytics Dashboards - Google Data Studio dashboards for stakeholders to easily visualize and explore analytics.
  • Analytics Setup & Customization - Google Analytics setup, data integration with Google Search Console and other IT systems, tag definition, and report customization to analyze website traffic sources, omni-channel marketing traffic, search keyword popularity, entry pages, engagement, exit pages, user flow, heatmaps, page load times, A/B and multivariate testing optimization, acquisition funnel lead conversion and attribution.
  • Analytics Tag Management - Google Tag Manager setup with custom data layer and trigger tag definitions to collect detailed on-page user engagement, conversion, and attribution.
  • A/B & Multivariate Testing - Page layout, title, content, call-to-action, and form optimization using A/B and multivariate testing to optimize engagement and conversion.
  • UX & Platform Optimization - Insightful user analytics and platform intelligence using UI/UX heatmaps and user flow visualizations combined with engagement data and user testing to continuously improve UI/UX design, customer journeys, functionality, page speed, and conversion.
  • Data Integration & Preparation - Set up data connectors, define SQL queries, and preparate data with Excel and Google Sheets to remove outlier data, combine and synchronize data from multiple sources to leverage all data.
  • Applications - Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, SQL, Pardot, Salesforce, Hootsuite, Adobe Creative Cloud, Excel, Google Sheets.